WE ALL HAVE A BRAND, WE SPEAK IT, WE WEAR IT, WE EXPRESS IT IN EVERYTHING WE DO - THE QUESTION IS - WHAT ARE YOU SELLING?

 

At Bright Star Creation we understand the importance of having clarity around what your personal brand is.  Whether you are an individual working for an employee or a Entrepreneur wanting to get yourself out into main stream media, we all want to connect with people in BEST version of ourselves.

 

Firstly - what is a brand?  It's not a service, a logo, it's how people emotionally connect with us, how do they 'feel' about us. It's usually what people say about us after we have left the room.

 

We have great process that are fast and easy to implement.  These are the steps we take BUT each process is unique to each individual and is usually achieved over 1-2 Sessions.

 

We always give a session with any video or website we are creating, as we believe it's an integral part of creating authentic digital content.

 

 

Steps

1. Clarity on clients professional desires and personal branding expections (Including intentions and hidden agendas)

2. Determine clients values and beliefs that impact any blocks or benefits to their professional career

3. Establish current emotional disposition in relation to potential viewer/customer towards client

4. Investigation of clients attitude towards their own physical attributes

5. Calculate potential moneymaking skills, current and potential

6. Find the thread and combination of 1 to 5 to create their USP (Unique Selling Proposition)

7. Write the TAG/TITLE of the client reflecting their brand

8. Form the 'voice' of the client's personal brand ie. Key words in copy/keynotes

9. Draw the picture, the look of the client with colours, textures and style

10. Create the Assets, which is the physical manifestion of the mental part of the clients PROPOSED personal brand

 

Assets

• URL (Client's name or tag/ID in .com if possible)

• Website (Online Profile including About/Services/Bio/Media/Blog/Contact)

• Still portrait (Photograph that reflects clients PB to use for all social media as well as site)

• Video (Home page video immediately communicates your authentic self plus it allows people to connect with you and what you are offering)

• Video Series (Youtube Channel is a great way to share your expertise on all social media outlets)

• Bus Cards (Handy for any networking event or social occasion)

• DL Flyer (To be given out at presentations/can be specific or generic)

• Banner (To be used at presentations/KeyNote)

• Shirts (Great for on stage or video production wardrobe)

• Set up all social media outlets to start integrating with potential customers/viewers/fans